Search Engine Optimization
Search engine optimization (SEO) helps websites get found (ranked) by search engines (Google, Yahoo etc.). It's more than just getting a lot of hits on your website. SEO is about researching the best keywords (search terms) for your website and exploring the right approach to higher rankings. The bottom line is SEO helps potential clients find you rather than your competitors and that translates into more sales.
The 5 step process
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Initial keyword and competitor report: This FREE report takes a look at the basic keywords your website is targeting and provides a first glance at how well your website is ranking. It also looks at competitors and how their websites are performing. To receive your free report, tell us your keywords and competitors and we will give you the report and explain to you what it means.
- Comprehensive Research: This is the most important component of any SEO work. We work to find you the best keywords to target, analyze your website to look for improvements, and do exhaustive reporting on the competition. The cost is $960.
- Blueprint: Once we have all of the information on your keywords, website and competition, we can put together the plan of action to get your website ranked higher. This involves isolating key changes to website content and recommending a back link program. There is no set fee for this as it's very difficult to project how much time is needed to develop the plan. This portion is billed at $80/hour.
- Implementation: The plan of action outlines what needs to be done. In the implementation phase the plan is carried out. Much of the plan can often be done by you to help reduce your costs. An implementation strategy is put together to outlline the tasks needed and who is responsible.
- Reporting and Maintenance: This is a key step because it evaluates the success of the first 4 steps. There are 2 components: reporting which shows you the stats of how things are going and maintenance which implements any tweaks or changes needed for further success. There is no specific cost for this, but at the minimun a 6 month block of time should be established to monitor the success. An average cost for this is $200 per month for reporting; however, the more budget you set aside for the maintenance, the better your opportunities are for higher rankings.


