Natural Search Engine Optimization
Improving your search engine rankings, naturally
If search engine marketing is the cornerstone of any eMarketing program, natural search engine optimization(SEO) is the cornerstone of any search engine marketing strategy. The objective of SEO is to get your web properties ranked as highly as possible in the natural (unpaid) search results on the search engines.
Many organizations neglect search engine optimization entirely and instead focus solely on the pay per click (PPC) component of search engine marketing. This is because the process of getting ranked highly in the natural (unpaid) search results is more difficult than getting ranked highly in the PPC environment. However, this approach is short-sighted. Many web users are suspicious of sponsored search links and gravitate naturally towards the unpaid search results. By ranking highly in the natural search results, you establish a high level of credibility and will generate much, much more traffic to your website.
SEO is a complex process. It frequently involves making fundamental changes to the structure of your website, rewriting content, and in-depth research of the keywords search engine users are employing to find information about your organization and your products and services. It also involves deep knowledge of the constantly changing world of search engine algorithms to ensure your SEO activities are successful.
The search engines are designed to rank certain websites preferentially, but this process is more fair than it might seem to be. Basically, the types of websites that perform well on search engines are websites that are information-rich resources for specific industry segments or target markets. When Bridgecourt does SEO for you, our goal is to make your website the authoritative information resource for your products and services in your industry and target market.
Our SEO activities typically include the following:
|
Keyword Research |
We find out what keywords users are entering in search engines to find information about your organization and your products and services. We then use this information to drive all other SEO activities to ensure that what we’re doing aligns with what users expect. |
|
Competitive Analysis |
We uncover what your competitors are doing in their SEO activities. We look for weaknesses, such as missing keywords, poor content structure, and so on. |
|
Content Enhancement |
We re-structure your content to work optimally with the search engines. We add more content so your website becomes a rich information source in your industry. We enrich your content with the keywords your users expect to see describing your organization and your products and services. |
|
Metadata Development |
We create metadata for each page of content (page title,content description, and keywords) to help the content perform well on thesearch engines. While metadata is invisible to site users, it is visible tothe search engines and can help indexing. |
|
Search Engine Submission |
We manually submit your website to the search engines to ensure that you are indexed. |
|
Directory Submission |
We manually submit your website to the human editors of the major directories to ensure that you are indexed. |
|
|
We contact websites that may be interested in linking to your website. We persuade them to implement links to your website. Our goal is to get as many websites as possible linking to your website. |
|
Reporting & Analytics |
We implement systems to track the success of our SEO activities. We perform monthly monitoring and provide detailed reports with recommendations for ongoing optimization. |
Because SEO is complex, it’s frequently neglected by your competitors. With an SEO program from Bridgecourt, you’ll be positioned to out-perform your competition.
A word about ethics…
Unfortunately, the SEO industry’s reputation has suffered in recent years because some SEO firms use unethical practices to influence search algorithms. Search engines are constantly changing their systems to circumvent those using unethical practices. When this happens, websites can actually be de-listed from a search engine. Needless to say, this is very detrimental to the SEO client. At Bridgecourt, we’re committed to ethical SEO practices. We’ll never take a shortcut that might bring quick short-term results, but could result in long-term damage to our clients.
